The book discusses how brand names such as Nike or Pepsi expanded beyond the mere products which bore their names, and how these names and logos began to appear everywhere. According to Klein, in response to an economic crash in the late 1980s (due to the Latin American debt crisis, Black Monday (1987), the savings and loan crisis, and the Japanese asset price bubble), corporations began to seriously rethink their approach to marketing and to target the youth demographic, as opposed to the baby boomers, who had previously been considered a much more valuable segment. These slowly gave way to the idea of selling lifestyles. Early examples of brands were often used to put a recognizable face on factory-produced products. Klein argues that there has been a shift in the usage of branding and gives examples of this shift to "anti-brand" branding. The book begins by tracing the history of brands. The first three sections deal with the negative effects of brand-oriented corporate activity, while the fourth and final section discusses various movements that arose in opposition to the corporate activities discussed in the rest of the book. She goes on to discuss globalization in much greater detail in her book Fences and Windows (2002). While globalization appears frequently as a recurring theme, Klein rarely addresses the topic of globalization itself, and when she does, it is usually indirectly. Many of the ideas in Klein's book derive from the influence of the Situationists, an art/political group founded in the late 1950s. ![]() She pays special attention to the deeds and misdeeds of Nike, The Gap, McDonald's, Shell, and Microsoft – and of their lawyers, contractors, and advertising agencies. Throughout the four parts ("No Space", "No Choice", "No Jobs", and "No Logo"), Klein writes about issues such as sweatshops in the Americas and Asia, culture jamming, corporate censorship, and Reclaim the Streets. The book focuses on branding and often makes connections with the anti-globalization movement. First published by Knopf Canada and Picador in December 1999, shortly after the 1999 Seattle WTO protests had generated media attention around such issues, it became one of the most influential books about the alter-globalization movement and an international bestseller. The batch file displays a percentage completion whilst running.No Logo: Taking Aim at the Brand Bullies is a book by the Canadian author Naomi Klein. The batch script creates a folder called "converted" (in the directory the batch file is run from) and outputs to that folder. It will also center-crop to a portrait 3:4 aspect ratio, before setting the final resolution (currently set for a HD3, but just edit the code to the resolution for your own device). jpg, png, webp) to a grayscale 4-bit bmp image. Place the batch script in a folder with the images you want converted, running it will convert images (bmp, gif. Save the text above into notepad, then rename from. PAUSEObviously you need to have ImageMagick installed. Magick convert %%a -gravity center -crop 3:4 -adaptive-resize 1072x1448^^! -colorspace gray -colors 16 converted\%%~na.bmp ::perfoms convert and calculates percentage doneįOR %%a in (*.png,*.jpg,*.jpeg,*.gif,*.bmp,*.webp) DO ( ![]() ::Sets working directory and creates output directoryįOR %%a in (*.png,*.jpg,*.jpeg,*.gif,*.bmp,*.webp) DO SET /a i+=1 Like alexxxm mentioned, the syntax is SLIGHTLY different, but only barely! You just have to add "magick" to the beginning. I ran cmd.exe as Administrator and navigated to the folder with the images, then used the command below. I downloaded and installed ImageMagic v7 on Windows 10, and placed the images I wanted to use (saved as Grayscale in Photoshop, as jpg, in the 4x3 aspect ratio) in a folder with nothing else. I should have just followed alexxxm's instructions verbatim above, and I'd suggest anyone else coming across this thread to do the same first. The device would see the images (they appeared in the Gallery app, and also in the list of options for Boot Logo), but couldn't display them. I made the mistake of trying to convert and save the images myself in Photoshop CS6, but even after multiple attempts to save with the right bit depth, colors, and resolution, they just wouldn't work. I thought I'd add my experience in 2022 so others who find this on Google can save the couple hours it took me. I hope it's okay to reply to a two-year old thread, but this is still the primary Google hit when trying to figure out the Random Logo feature for the PocketBook, and it's not covered in the manual at all.
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